NICTD
In spring of 2011, AC Incorporated was approached by the Northern Indiana Commuter Transportation District (NICTD) to develop a strategic plan to help increase its off-peak ridership.
AC created a new brand and pulled the brand through into all messaging: billboards, print ads, banner ads, cinema advertising, and social media (FaceBook, Twitter). A primary component of the marketing plan was the development of a specialized microsite – MySouthShoreLine.com – a huge resource to give people ideas on what to see and what to do in Chicago, while providing comprehensive information on how easy it is to ride the South Shore Line to the Windy City. A monthly give-away gives members the opportunity to win a fantastic Chicago Fun Package.
Since the launch of the new website on May 28, 2011, the website experienced:
- 8,591 Total Visits
- Approximately 2,780 Returning Visitors Each Month
- 33,508 Pageviews
- Average Time on Site: 2:40
- 3.90 Pages/Visits
- More than 1,120 Registered Members receive ongoing information from MySouthShoreLine.com and are captive in NICTD’s database.
A google search for “my south shore line” placed the website in the #1 position. And, as of August 2, 2011, the website had 61 “likes” on Facebook and 102 Twitter followers.
