Indiana Works Council NWI: Career and Technical Education Awareness Campaign
The Indiana Works Council NWI is comprised of approximately 15 local education and workforce leaders across NW Indiana. Their primary goal is to enhance the career readiness of both adults and students through the development of new programs and innovative learning.
ACI was asked by the Indiana Works Council to create an awareness campaign to help change the perception of Career and Technical Education programs in Northwest Indiana. We created an integrated campaign targeted at middle school and high school students, school counselors and parents.
http://www.in.gov/irwc/region1/
The Works Councils are charged with facilitating sector partnerships within their region and enhancing the career readiness of Hoosier adults and high school students through the development and support of innovative career and technical education (CTE) curricula.