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A recessed economy and declining consumer trust required a strong brand presence and smart marketing strategy for financial institutions. Annual planning ensured an integrated media strategy and measurable campaign designed to drive qualified leads and strengthen the Horizon Bank brand – supporting business growth goals across Indiana and Michigan.
Horizon Bank is a trusted advisor customers come to for exceptional service and sensible advice for their financial needs. Operating under our original charter, dating back to 1873, and headquartered in Michigan City, Indiana, Horizon offers banking, trust and investment services in locations throughout Northern and Central Indiana and Southwestern and Central Michigan.