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Northwest Indiana is #18 in the nation for the highest small particle pollution levels! Many people have no idea about this staggering statistic. An educational campaign was needed to create awareness and encourage residents to make simple, clean air decisions in their daily lives.
We created a unified brand, integrating a variety of disparate programs to share media dollars and strengthen the clean air share of voice.
- The impression in the marketplace resulted in 86% aided awareness of clean air initiatives in Northwest Indiana.
NIRPC is a regional council of local governments serving the citizens of Lake, Porter, and LaPorte counties in Northwest Indiana. NIRPC provides a forum that enables the citizens of Northwest Indiana to address regional issues relating to transportation, the environment and community, and economic development.