ACI developed and executed a comprehensive brand-building and public awareness campaign for both the school and its newly installed Dean, Andrea D. Lyon. The campaign leveraged the school’s significant efforts to improve its law school rankings in areas including student diversity, legal research and writing, and heighten awareness for its nationally recognized free legal clinics.
The second component of the campaign was to capitalize on the national recognition of Dean Lyon as one of the country’s foremost anti-death penalty advocates, resulting in widespread U.S. coverage in major daily newspapers, wire services, radio stations and TV outlets. ACI was also the driving force behind the publicity campaign for Dean Lyon’s recently published book, “The Death Penalty. Why It’s Still Alive.”
Founded in 1859, Valpo offers a thorough grounding in the liberal arts as well as professional training and graduate study, helping students find their own paths to lifelong personal, spiritual, and professional growth.