Back to Work

Lake Area United Way serves as the backbone organization generating, convening and coordinating resources across funders, service providers, government and civic leaders to deliver large-scale, measurable and sustainable impact across communities.

They began to lose market share on an annual basis and knew it needed to reposition itself, moving from a corporate-centric model to one that focuses on individual donor relationships – particularly among a younger audience.

ACI helped Lake Area United Way embrace technology to change brand perception, educate a new audience about its mission, and illustrate its impact on the community.

  • One of the key components of that campaign was creating a viral video contest through social media to encourage individuals to nominate others that truly “Live United.” The “Looking for Everyday Heroes” contest garnered more than 80 video nominations and 13,000 public votes.

Lake Area United Way is part of a network of nearly 1,800 community-based United Ways in 45 countries and territories. Locally, your Lake Area United Way (LAUW) support system includes all of Lake County, Indiana and Lansing, Illinois.